CI Guidelines
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VSETH has a set of rules governing its corporate image (the statutes: Reglement zum Erscheinungsbild) as well as a set of CI Guidelines.
These rules define when and where the VSETH logo is to be used. The logo is shown below, and contains two independent elements: the signet (svg, all variations) and the byline.
The VSETH Executive Board can authorise exceptions to these rules, to request such an exception, please contact kommunikation@vseth.ethz.ch
Correct logo use
The cheat sheet as a PDF: light / dark.
| Logo VariationsThe type of logo required differs depending on the background of the file in question.
*The color contrast can be easily calculated using this tool after download or with this website. | |||||||||||||||||||||||||||
| The BylineDifferent organisations use different bylines. The correct byline for your use case can be found here. Logo downloads with the correct byline can be found in the corresponding paragraph. Remember to always use the correct byline! | |||||||||||||||||||||||||||
| The SizeIgnoring negative space the logo should be at least the following size (both portrait and landscape):
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Logo AlterationsThe logo must not be altered, especially in the following manner:
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Negative SpaceAdequate negative space must be present surrounding the logo as shown. |
The Students' Union (VSETH Exec. Board, Consulting Boards, Working Groups)
The logo always has to be included (including on the website, advertisements, official correspondences, brochures/flyers/minutes, presentations/public viewings, sponsoring documents, etc.).
Further rules regarding the Students' Union.
Committees
The logo always has to be included (including on the website, advertisements, official correspondences, brochures/flyers/minutes, presentations/public viewings, sponsoring documents, etc.).
The committee's status as a subsidiary of VSETH must always be made clear.
Student Associations
The logo must be present on all advertisements (posters, flyers, etc. (both digital and print)), the website and on documents in external circulation (newspapers, brochures, minutes, etc.)
Associated Organisations
The logo must be present on all advertisements (posters, flyers, etc. (both digital and print)), the website and on documents in external circulation (newspapers, brochures, minutes, etc.)
Recognised Organisations
The logo must be present on all advertisements (posters, flyers, etc. (both digital and print)) and on the website.
Further Guidelines
For the Students' Union in particular there are a few more compulsory rules.
It is recommended that committees also follow these rules, and other organisations may of course also do so too if they feel so inclined.
| These further guidelines can be found here. |
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These rules can also be summed up by this cheat sheet: light / dark.
The official font of VSETH is Source Sans Pro.
VSETH Colour Palette
Cyan CMYK: 100, 0, 0, 0 | Black CMYK: 0, 0, 0, 100 | White CMYK: 0, 0, 0, 0 |
Salsa Red CMYK: 0, 89, 66, 0 | Space Cadet CMYK: 100, 71, 0, 51 | Giant's Club CMYK: 0, 74, 43, 26 |
Logo use (overview)
A detailed description of how the logo is to be used can be found in the VSETH statutes.
Here's a summary:
Organisationsform | obligatorische Verwendungszwecke | Spezifische byline | |
|---|---|---|---|
Union | always (including the website, any advertisements, official correspondences, brochures/minutes/publications, presentations/public viewings, sponsoring documents) | ||
Committee | |||
Association | Website, advertisements, brochures/minutes/publications | ||
Associated Organisation | Website, advertisements, brochures/minutes/publications | ||
Recognised Organisation | Website, advertisements |